Exploding the myth that Hip-Hop culture is just another name for Rap music; the multiple award-winning 5 Sides of a Coinis an in-depth look at the global phenomenon of Hip-Hop. Kell interviews Hip-Hop artists from around the world to examine their relation to what was once strictly an urban American phenomenon. Now embraced by a diverse cross-section of youth, the culture is a powerful force that transcends commercial trappings and controversies. Hip-Hop is a powerful, socially relevant movement that rivals the youth culture of the 1960s - and it is also a multi-billion dollar international industry.

5 Sides of a Coin features exclusive interviews and footage of Hip-Hop’s pioneers. The insiders, critics and fans that Kell interviews include: Afrika Bambaataa, Grandmaster Flash, Jazzy Jay, Gil Scott-Heron, Run DMC, Jurassic 5, De La Soul, DJ Q-Bert, The Pharcyde, DJ Spooky Michael Franti of Spearhead, Dan the Automator, Miho Hatori of Cibo Matto & Gorillaz, and The Stereo MC’s among others.